Thinking
Frameworks, perspectives, and honest takes from the 1109 team.
AI is changing how buyers find and evaluate solutions. The clicks that used to signal intent are disappearing. What replaces them — and what does that mean for how you allocate your budget?
Andrew Martinez
December 1, 2024
When marketing underperforms, the instinct is to look at the tactics: wrong channel, wrong message, wrong team. Usually the real problem is further up the chain.
Andrew Martinez
November 10, 2024
Most MarTech stacks fail the same way — not because the tools are wrong, but because nobody stress-tested the system before it had to carry real weight. Here's the diagnostic I run on every engagement.
Fernando Garcia
October 15, 2024
B2B marketers obsess over features, proof points, and ROI calculators. Buyers buy based on how you make them feel. The gap between these two realities is where most B2B marketing fails.
Andrew Martinez
September 15, 2024
There's a difference between the kind of urgency that ignites a team and the kind that burns everything down. Most marketing operations run on the wrong kind.
Fernando Garcia
August 20, 2024
Every startup eventually reaches the moment where they're trying to fix the engine mid-flight. Here's why that's a systems problem, not a people problem — and what to do about it.
Fernando Garcia
July 10, 2024